Throughout my (very) brief history of writing columns, I’ve managed to strike a nerve with many conservative readers, which probably means that I’m doing my job well. However, I do have a gripe against my fellow liberals, and it comes in the form of “political correctness,” which is fellow liberal-speak for “social spinelessness.” Guys, we really need to tone down the whole PC-ness, because it’s really hurting us and for good reasons.
I can definitely understand instances when political correctness can, and should, be used-considering our record of treating minorities, I can see the usefulness that comes from the application of certain politically correct terms to certain demographic groups (“African-American,” “physically disabled,” “underprivileged,” and others come to mind). However, when we start calling garbage collectors “sanitation engineers,” it raises an eyebrow. And when Tecate (a Mexican beer brand) starts pitching its beer as “finally, an ice-cold Latina,” and Hispanic groups scream bloody murder, then it’s downright ridiculous.
And before all the politically correct crusaders start jumping on me, let it be known to them that I’m half-Mexican, and spent half of my life south of the border. Nice way to defuse the quandary I would have found myself in if I weren’t Hispanic, isn’t it? This is another reason I can’t stand political correctness: There’s a massive double standard to how it’s applied. Haven’t you noticed how it’s perfectly acceptable to privately insult and denigrate other demographics, but when your own comes under attack in such subtle ways such as a Taco Bell commercial, it’s suddenly a big deal worthy of national media attention?
That’s another problem I have with this whole deal: There are people starving in Africa and Asia, and yet we pay so much attention to whether or not the Taco Bell chihuahua is sensitive enough to Hispanic interests…am I the only one who sees something wrong with this? We’ve got food and shelter, for crying out loud-why are we worrying about how another group of people perceives us?
Let me guess-it’s because it’ll “harm the image of
Jay Rooney can be contacted at email@example.com.