U. Florida’s ice cream licks Florida State U.’s in grocery stores

(U-WIRE) GAINESVILLE, Fla. – Gator fans who love football and ice cream can get the best of both worlds at their local supermarket.

Edy’s Ice Cream is sponsoring its third annual “Ice Cream Bowl” competition and will reintroduce last year’s rivals: the University of Florida’s Reptile Ripple and Florda State University’s Seminole Caramel Scramble.

The University of Miami’s Hurricane Blitz is joining the competition this year.

Last year, Reptile Ripple outsold the competition, selling more than 45,000 gallons – 2,500 more than FSU’s flavor, said Lou Ricardo, Edy’s Regional Marketing Manager.

Edy’s gave UF $22,000 from the proceeds, which was distributed to various campus programs, Ricardo said.

This competition is a great way for fans to support their campus, he said.

“This is a fun competition and everyone wins,” Ricardo said.

Edy’s has sponsored the competition in other states, but Ricardo said the company has had the most success in Florida.

“Other fans just didn’t have the passion that Florida football fans do,” he said.

All three flavors are made up of chocolate and caramel ice cream with caramel swirls and will be sold for $4.99 a carton until December, when the flavors will be discontinued.