The media as a celebrity circuit :

It’s really fascinating how, in today’s times, the media has become such a celebrity circus. For example, would that little boy from Cuba named Elian ever be such a celebrity if it weren’t for the reporters who gave so much attention and controversy to the story?

Moreover, the media figures of today’s national news have turned into something bigger than the news itself. I’m namely referring to the big three: NBC’s Tom Brokaw, ABC’s Peter Jennings, and CBS’s Dan Rather, as well as the countless other local anchors and reporters in top markets all around the country.

Dwight Lauderdale, Jacquie Sosa, Tony Segretto, Jennifer Valoppi, Jennifer Santiago….the list goes on and on. You probably recognize some of these names, right? Well you should if you watch local news at all. These people have become famous doing what they do in the South Florida market, and that’s just one market, albeit a damn big one.

About a month ago, I attended a public forum that featured prominent local and national news journalists, among them Peter Jennings, who facilitated the panel. The purpose was to discuss a series of controversial issues facing the City of Miami. But Jennings is so prominent and popular that his presence generated more buzz than the meeting itself. After the presentation, he was literally ambushed by gawkers and bombarded with autograph requests.

Unfortunately, that is precisely why this industry is so alluring to so many people. The fame. The power. The big bucks at the top. But the grim reality remains that competition is fierce and that only a minute handful make it there. You have to be good at what you do, have “the look,” often be at the right place at the right time, and hope that luck is on your side.

And from there, it all depends on the ratings.

We watch a particular newscast or station because we like who we see and how they give us the information, often times not because of what is being said. If they don’t appeal to us, we simply click the remote and another one appears. The media offers us a slew of styles to choose from: small and perky to the tall and dry. Before we know it, these strangers become part of our household-and shortly thereafter their moral standards become our own.

Despite all of this celebrity brouhaha, there is and will always remain a responsibility to be upheld by these journalists. That no matter how infamous or how much of a household name one becomes, the ultimate priority should lie in not yourself, but needing to dispense news to the public. It’s that need that should drive journalism. And that is what drives me.

It’s all an ironic circumstance, I know, and by choosing to pursue it as a career, I am feeding into it. But I firmly believe that a passion must exist in and of the world of news first, and only from there can you achieve success.

Derek Bramble is a junior majoring in broadcast journalism and theater.

March 8, 2002


The Miami Hurricane

Student newspaper at the University of Miami

Around the Web
  • Error
  • UM News
  • HurricaneSports

RSS Error: WP HTTP Error: fsocket timed out

University of Miami alumna Vanessa Garcia recounts her personal journey writing for the highly accla ...

University of Miami religious studies professor Catherine Newell weighs in on some of the big questi ...

NASA wants to return humans to the moon by 2024. A University of Miami engineering graduate is part ...

University of Miami student Kayla Crews has always been fascinated with Japan and its culture. Parti ...

School of Communication senior Leah Brown attended Cannes Lions Festival, one of the largest annual ...

Two Miami Hurricanes were among those players selected to the preseason watch list for the 25th annu ...

ESPN Events announced Thursday afternoon the bracket for the 2019 Charleston Classic, set to take pl ...

The Atlantic Coast Conference announced Tuesday its 2018-19 academic honor roll and 177 University o ...

The ACC Network is set to launch August 22. If your television provider hasn't yet decided to c ...

Claudia De Antonio, Renate Grimstad and Kristyna Frydlova were each selected as WGCA All-American Sc ...

TMH Twitter
About TMH

The Miami Hurricane is the student newspaper of the University of Miami in Coral Gables, Fla. The newspaper is edited and produced by undergraduate students at UM and is published weekly in print on Tuesdays during the regular academic year.