7-Eleven gets nutritious makeover

7-Eleven’s image over the years has come to feature large Slurpees and rows of potato chip bags loaded with refined sugars and void of any nutritional value. However, change is on the horizon.

In Los Angeles, the company has partnered with fitness guru and creator of P90X Tony Horton to introduce healthier options to gas station shelves. By providing travelers access to options such as quinoa salad with chimichurri dressing and fresh pressed juices, the partnership is redirecting the fast food stigma toward a positive direction.

This transformation has not been met without skepticism. Critics of the approach have indicated that this modification of products will not prevent shoppers from purchasing the cinnamon roll in the adjacent aisle, nor would it be reasonable to spend $7 on a sandwich when one can buy four Doritos Loaded for $2.

Doubt also surrounds Horton’s credibility, namely his lack of qualifications in the field of nutrition.

Yet the demand for nutritious foods remains prevalent. 7-Eleven reports that sales of bananas far exceed sales of Snickers bars, and with increased competition from Starbucks and Dunkin’ Donuts, which now offer healthier to-go options, 7-Eleven needs to modify its approach to maintain its edge.

Furthermore, by partnering with an individual like Tony Horton, creator of Tony Horton Kitchen, a service that delivers healthy meals right to the front door, 7-Eleven has increased its customer base and success rate.

With a more personable, well-known and passionate voice that America has already allowed into its living rooms, 7-Eleven’s revitalized approach to wholesome options has been met with resonating positivity. In the 104 L.A. locations where this new system is being tested, consumers are thrilled with the direction 7-Eleven is heading.

Faizah Shareef is a senior majoring in exercise physiology.

In a country with increasing rates of diabetes, obesity and nutritional deficiencies, 7-Eleven, in partnership with the strong voice of Tony Horton, has decided to make a difference.

By making health simple, understandable and accessible, it is making progress against these preventable diseases. Although it may take some time for this revolution to take hold across the nation, 7-Eleven has amped up its nutritional portfolio and is ready to bring it to the next level.

Faizah Shareef is a senior majoring in exercise physiology.

November 5, 2014


Faizah Shareef

Around the Web
  • Miami Herald
  • UM News
  • Error

Joseph Yearby declared early for the NFL draft. Gus Edwards transferred to Rutgers. Trayone Gray is ...

He’s all grown up. Yet University of Miami defensive end Scott Patchan is only 20. Two reconstructiv ...

Michael Rumph, former Cane cornerback and current cornerbacks coach, has mentioned, along with every ...

N’Kosi Perry, definitely on the quiet side, met the media for the first time on Monday. He’s the Mia ...

On a day in which University of Miami football coach Mark Richt said veteran quarterbacks Malik Rosi ...

María de Lourdes Dieck-Assad, a world-renowned economist and former ambassador, fills a new role for ...

Through the U Dreamers Grant, DACA students find essential support as they pursue their college degr ...

Former University of Miami Dean of Students William W. ‘Bill’ Sandler, Jr. passed away on August 6 a ...

Researchers use a powerful technique known as Interferometric Synthetic Aperture Radar to show an in ...

UM’s First Star Academy supports foster care youth. ...

RSS Error: A feed could not be found at http://www.hurricanesports.com/. A feed with an invalid mime type may fall victim to this error, or SimplePie was unable to auto-discover it.. Use force_feed() if you are certain this URL is a real feed.

TMH Twitter Feed
About TMH

The Miami Hurricane is the student newspaper of the University of Miami in Coral Gables, Fla. The newspaper is edited and produced by undergraduate students at UM and is published weekly on Thursdays during the regular academic year.