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Think Pink Week promotes breast cancer awareness

In honor of Breast Cancer Awareness Month and Think Pink Week,  Zeta Tau Alpha’s kickoff event, Survivor Celebration, honored the courageous women who have won their battle with breast cancer and those who are currently fighting. Before the event, members of ZTA and fellow supporters created the “human ribbon” on the green.  This week, special events to increase awareness about early detection and raise funds for education and research will be hosted throughout campus. Victoria McKaba // Staff Photographer

In honor of Breast Cancer Awareness Month and Think Pink Week,  Zeta Tau Alpha’s kickoff event, Survivor Celebration, honored the courageous women who have won their battle with breast cancer and those who are currently fighting. Before the event, members of ZTA and fellow supporters created the “human ribbon” on the green.  This week, special events to increase awareness about early detection and raise funds for education and research will be hosted throughout campus. Victoria McKaba // Staff Photographer

Members of Zeta Tau Alpha (ZTA) gathered Tuesday on the Green to form a “human ribbon” in support of breast cancer awareness. The sisters, clad in pink T-shirts, joined hands with partners from the Sylvester Comprehensive Cancer Center at the Miller School of Medicine and arranged themselves into the shape of the breast cancer awareness symbol for an aerial photo.

The photo opportunity was a new addition to the Gamma Alpha Chapter’s annual Think Pink Week, a week-long program that raises awareness and funds for breast cancer treatment. All proceeds benefit the national Zeta Tau Alpha Foundation, which directly funds breast cancer research and education programs.

This year, Laura Zebib, the chapter’s philanthropy chair of Think Pink Week, was able to expand the event’s reach with the help of the Sylvester Center. University of Miami employee and cancer survivor Lainey Kieffer brought Zebib into contact with partners at Sylvester, where Kieffer had been treated.

“Sylvester came on board two months ago, and as soon as we both began talking about everything that we could do, it was immediately obvious how much bigger this event could be,” Zebib said. “Originally, we were never going to do the human ribbon, and now we get to do this beautiful photo. Sylvester has also gotten a lot of support for people to come to these events; they’ve been fantastic.”

On Tuesday, the sisters held a Survivor Celebration that included the human ribbon photo and a “pinked out” cancer awareness fair by the Lakeside Patio. Zeta Tau Alpha has partnered up with professional athletic teams for this event, including the Miami Dolphins and the Miami Heat.

The Heat loaned out their 2012 NBA Finals championship trophy to display at the Survivor Celebration and is donating half of the proceeds from ZTA ticket sales to their Oct. 21 game against the Houston Rockets.

“Because Zeta wants everything to go towards breast cancer research and education, we don’t front any money for any of these Think Pink Week events,” Zebib said. “Everything is done through donations.”

ZTA invited Kieffer and fellow survivor Paula Holland De Long to speak to the UM community on Tuesday evening about their experiences with breast cancer. Kieffer was diagnosed early at age 28, just days after she celebrated her bridal shower, and her life was turned upside down. She underwent a double mastectomy, reconstructive surgery and months of chemotherapy and radiation.

Fortunately, she had plenty of support through her journey and is now cancer-free. Kieffer’s goal today is to help young people realize that breast cancer can affect anyone, regardless of age, and to encourage regular self-checks.

“The more people that hear my story know that breast cancer can affect young women,” said Kieffer, who is now pursuing a doctorate in nursing. “Every young woman should be doing breast self-exams. I found my lump twelve years before I would have been scheduled for a mammogram.”

According to Zebib, five percent of women diagnosed with breast cancer are diagnosed between the ages of 15 and 25, before they are taught to be on the lookout for breast cancer. As part of Think Pink Week, Sylvester Cancer Center offered breast health and self-examination classes on Wednesday afternoon in the Student Activities Center Executive Council Room.

“Something we’re really pushing this year is getting girls who are college-aged to develop healthy habits of breast self-exams,” Zebib said.

Sophomore ZTA sister Taylor Hughes agreed.

“It’s really important to spread awareness of not only the disease itself but also the importance of early detection,” Hughes said.

Other activities include “Breast Man On Campus,” a fundraising pageant for male students that will be at the SAC ballrooms at 7 p.m. on Thursday, as well as a dodgeball tournament on Friday at the Herbert Wellness Center, beginning at 3 p.m.

When asked what she thought of all of this, survivor and speaker Paula Holland Delong said it was “inspiring and heartwarming.”

Delong, who was diagnosed with cancer seventeen years ago, is now a life coach and owner of What’s Next For My Life, a business that helps cancer survivors with the years after the disease.

“Cancer’s a very isolating disease, and it makes you feel very alone – and then when I see young people out at events like this, I see people who care,” Delong said. “Their caring is going to make a difference to somebody who doesn’t have anybody.”

Delong and Kieffer’s stories are just a couple of those of the millions of women who have been affected by breast cancer worldwide.

“Seeing others wear our ribbons and hearing their personal connections is one of the best feelings in the world,” Zebib said. “It’s a constant reminder that, even though Breast Cancer Awareness Month is only in October, we’re making a lasting impact. So many women are affected by breast cancer, and that’s why we do all of this.”

October 8, 2014

Reporters

Jackie Yang

Jackie Yang can be reached via email at jyang@themiamihurricane.com.


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