Opinion

Microsoft works to stay

Microsoft is on its way out. That’s what Apple and Google investors are praying for, given that the two companies’ stocks are currently valued at more than ten times Microsoft’s peak in the early 2000s. It’s no secret that Windows 8 and Windows Phone 8 were both miserable flops in the 38-year-old company’s attempt to regain consumer interest.

That’s why Microsoft just brought in a new CEO, Satya Nadella, to re-inject some life into the aging behemoth. Critics claim the only reason Microsoft hasn’t begun digging its own grave is that enterprise customers are too lazy and cash-strapped to make the switch to Apple. They’re stuck on Windows XP and the Exchange email protocol they’ve been using for the last decade. But there is still hope for Microsoft, which has established a lasting reach around the world.

The overwhelmingly negative response to Windows Phone 8 is indicative of Microsoft’s inability to understand exactly what makes Apple so successful in the cell phone market. Microsoft acknowledges that Android and iOS currently dominate the phone and tablet arena, but blindly believes that its own devices are revolutionary and will convert devout Apple and Google fans.

The truth is, students and professionals wielding clunky Dells and Toshibas still often ache for a MacBook to relieve them of the stress caused by the often unreliable, glitchy and bloatware-ridden software that plagues PCs. But while Apple may have the current hipster, simple and clean image associated with its products, Microsoft has sheer volume to compete. Though consumers may spurn new Windows devices for Apple or Androids, Microsoft isn’t going away anytime soon.

In fact, Microsoft Office is probably what prevents us from ridding Microsoft from our lives entirely, and still tethers the company to existence. It’s the only software that Google and Apple haven’t technologically surpassed with Google Docs and iWork.

But the ensuing false sense of security is what makes the Redmond, Wash. engineers reluctant to overhaul the current systems in place. Microsoft needs to take advantage of the fact that almost 90 percent of computers worldwide have Windows installed; otherwise it risks sinking into that weird place where it’s not going away, but it’s not at the center of News Feed either.

Microsoft’s failure to get with the program (pun intended) is exemplary of what happens when a company gets too big. While it is certainly on the downward phase of the corporate cycle, there remains hope that it will return with impressive products that will make shopping in the technological world interesting again.

Ravi Jain is a freshman majoring in chemistry.

February 14, 2014

Reporters

Ravi Jain


Around the Web
  • Miami Herald
  • UM News
  • HurricaneSports

Shakey Rodriguez, the Miami high school basketball coaching legend, vividly remembers the first time ...

It was a good day for the Miami Hurricanes basketball team. They moved up to No. 6 in the AP Top 25 ...

Erykah Davenport and Shaneese Bailey made key plays back-to-back late in the game and four players s ...

1. MARLINS: Jeter's Fish trade Gordon. Stanton next?: While others spend -- like the Angels to ...

A six-pack of Hurricanes notes on a Thursday: ▪ With the first ever early signing period just two we ...

William W. Sandler Jr. Center for Alcohol and Other Drug Education earns national recognition for it ...

Retired baseball star Alex Rodriguez gives "Major League" advice to UM’s fall graduating c ...

Becoming the Man of the Hour ...

Always a little bit of a flair for the dramatic. ...

A scholarship created by retired Major League Baseball star Alex Rodriguez and born out of his love ...

The University of Miami women's basketball team capped its seven-game homestand with a 79-31 wi ...

University of Miami senior wide receiver Braxton Berrios earned 2017 first-team 2017 CoSIDA Academic ...

The Hurricanes and Colonials square off at noon Saturday in Washington, D.C. ...

University of Miami men's basketball player Chris Stowell is an active member in the Hurricanes ...

Eighteen Hurricane student-athletes graduated from four schools and colleges at the University of Mi ...

TMH Twitter Feed
About TMH

The Miami Hurricane is the student newspaper of the University of Miami in Coral Gables, Fla. The newspaper is edited and produced by undergraduate students at UM and is published weekly in print on Tuesdays during the regular academic year.