Opinion

MTV should restore its identity

You’ve been living under a rock, oblivious to MTV’s existence, but while channel surfing you come across “Music Television” and get excited about the idea of watching music videos, interviews with artists, and the inside scoop of the music industry 24 hours a day. What a dream network.

But MTV’s current airing schedule consists of shows by the name of “16 and Pregnant,” “Punk’d” and “Jersey Shore.”  MTV’s original identity has disintegrated in accordance with the reality television craze. As Justin Timberlake said in his 2007 VMA acceptance speech, “Play more damn videos [MTV].”

According to the TV Guide listings, in a 12-hour day, MTV airs music-related shows for five hours from 3 to 8 a.m. (because so many people are awake, let alone looking to watch music videos at that hour). What’s on during the remaining seven hours? Reality television.

In 2008, MTV reached a turning point upon the cancellation of one of its longest running shows, “Total Request Live.” “TRL” aired from Monday to Thursday for one hour, showing the top-10 voted music videos and featured special guests. “TRL” was one of MTV’s most signature music-based shows.

Since the end of “TRL,” MTV has resorted to Snookie and The Situation as its signatures, caving to their outrageous social antics and stereotypical appearances. I hope the executives of MTV feel good about themselves. It’s entertaining and revenue boosting, but where’s the substance, not to mention the music? Other than a laugh, it is detrimental to music and society. The general public has ironically lost touch with reality, forgetting that MTV stands for Music Television. What has Snookie done for the music industry?

The music industry needs a hand and the role of MTV is key to its recovery. There are endless ways MTV could restore its true music-oriented identity and still thrive. Take Timberlake’s advice and play more videos to support the artists and re-establish MTV’s reputation. Not only is reality television encouraging young adults to emulate outrageous behavior, but its takeover of MTV is contributing to the downward spiral of the music industry. Either formally change the network name to RTV (Reality Television) or bring the music back.

 

Melanie Kleiner is a junior majoring in economics. 

April 25, 2012

Reporters

Melanie Kleiner


Around the Web
  • Miami Herald
  • UM News
  • Error

Joseph Yearby declared early for the NFL draft. Gus Edwards transferred to Rutgers. Trayone Gray is ...

He’s all grown up. Yet University of Miami defensive end Scott Patchan is only 20. Two reconstructiv ...

Michael Rumph, former Cane cornerback and current cornerbacks coach, has mentioned, along with every ...

N’Kosi Perry, definitely on the quiet side, met the media for the first time on Monday. He’s the Mia ...

On a day in which University of Miami football coach Mark Richt said veteran quarterbacks Malik Rosi ...

María de Lourdes Dieck-Assad, a world-renowned economist and former ambassador, fills a new role for ...

Through the U Dreamers Grant, DACA students find essential support as they pursue their college degr ...

Former University of Miami Dean of Students William W. ‘Bill’ Sandler, Jr. passed away on August 6 a ...

Researchers use a powerful technique known as Interferometric Synthetic Aperture Radar to show an in ...

UM’s First Star Academy supports foster care youth. ...

RSS Error: A feed could not be found at http://www.hurricanesports.com/. A feed with an invalid mime type may fall victim to this error, or SimplePie was unable to auto-discover it.. Use force_feed() if you are certain this URL is a real feed.

TMH Twitter Feed
About TMH

The Miami Hurricane is the student newspaper of the University of Miami in Coral Gables, Fla. The newspaper is edited and produced by undergraduate students at UM and is published weekly on Thursdays during the regular academic year.