Opinion

Social media transforms personal branding

I started my own publicity agency in 2003 from my bedroom with watermelon pink walls, where I took on my first client: Myself.

The first step in marketing: editing my profile on my AIM account where I painstakingly chose colors and fonts to display my insightful views on life as I knew it, through quotes from modern day philosophers like Britney Spears, and list all of my ‘bestiez and our inside jokes. I knew the magnitude of what order to list my friends’ initials and the chaos that would ensue when I moved Arielle last after we got into a fight over whose mom would drive us to the movies.

Then MySpace went viral. I made sure to sign up so that I could upload photos of myself wearing my new VonDutch hat so everyone would know I was practically Paris Hilton and my music selection was up to date so anyone on my profile could enjoy Ashlee Simpson’s “Pieces of Me.”

Facebook was a real game changer for the Jackie Salo Publicity Agency. I ended things with MySpace Tom and began documenting every moment of my life to keep fans at ease. Every time I signed off Facebook for a quick break, I would have to decide whether to honor these monumental moments with a status, album, mupload or wall post. It would be an injustice to society if I didn’t share as much of my life as I possibly could with my Facebook fam.

When my friend suggested I join Twitter, I did so grudgingly. “It’s like so narcissistic to think that the entire Internet wants to hear my thoughts and that pound symbol thing makes me uneasy,” I told her. I discovered and embraced Twitter for what it truly is – a mechanism to send out 30,000 press releases on myself a day.

The Jackie Salo Publicity Agency continues to grow and now names miniature dachshund Winnie Salo as a client.

Jackie Salo is a freshman majoring in journalism.

February 22, 2012

Reporters

Jackie Salo


Around the Web
  • Miami Herald
  • UM News
  • HurricaneSports

It was a good day for the Miami Hurricanes basketball team. They moved up to No. 6 in the AP Top 25 ...

Erykah Davenport and Shaneese Bailey made key plays back-to-back late in the game and four players s ...

1. MARLINS: Jeter's Fish trade Gordon. Stanton next?: While others spend -- like the Angels to ...

A six-pack of Hurricanes notes on a Thursday: ▪ With the first ever early signing period just two we ...

University of Miami coach Mark Richt and Wisconsin coach Paul Chryst sat on a stage poolside at the ...

Daniela Deu was drawn to both architecture and urbanism, believes architecture can change communitie ...

Canes Basketball player development assistant will graduate with MSED in Sport Administation. ...

UOnline graduate will earn his M.S. in Health Informatics ...

Seeking a college experience within a diverse community, this graduate found her home away from home ...

Graduating with Comedic Timing ...

Hurricanes earn highest ranking since March 2013. ...

Walker IV recorded a career-high 26 points, seven rebounds in the win over Boston U. ...

The University of Miami women's basketball team earned an impressive 65-54 win over No. 20/23 K ...

Miami senior wide receiver Braxton Berrios, a double major in finance and entrepreneurship, was name ...

After its longest break of the season thus far, the University of Miami women's basketball team ...

TMH Twitter Feed
About TMH

The Miami Hurricane is the student newspaper of the University of Miami in Coral Gables, Fla. The newspaper is edited and produced by undergraduate students at UM and is published weekly in print on Tuesdays during the regular academic year.