News

Alumni, senior win top prize

Photography, art and fashion are colliding thanks to a new company called Chiral, which designs bathing suits.
The apparel and design company took home the $10,000 grand prize at the UM School of Business’ 2011 Business Plan Competition last Friday.
Chiral was created by alumni Jay Hirschfeld and senior Trevor Cowan, with some help from alumnus David Learner.
“The biggest part of winning was not even the monetary prize, but the validation that everything we’ve been working so hard to achieve has been worth it,” said Hirschfeld, Chiral CEO  and School of Communication graduate.
The idea for Chiral started in March 2010 when Hirschfeld began turning extremely high-resolution photographs of street art into clothing.
The high resolution of Chiral’s work allows Hirschfeld to zoom in on the intricate details of the art.
Chiral’s first line consists of swimsuits adorned with detailed street art. The team hopes to eventually expand into other areas.
“Our Chiral brand is constantly seeking innovative ways to capture the world in as much detail as possible,” Hirschfeld said. “We are devoted to the integration of highly interactive imaging technology into our consumers’ daily lives.”
Winning the competition provided the trio with a much-needed boost.
“It was the most insane feeling I think I’ve ever had,” Hirschfeld said. “When we came out on top I realized, ‘Wow we really have something here.’”
Now Chiral is working with The Launch Pad to create a viral buzz around the developing business. This will include building a Web site, lining up meetings and plans to exhibit their pieces at the 2012 Swim Show in Miami.
“Our customers will identify with the Chiral brand in a way they have never been able to before, free to explore, interact and engage with images, media and online commerce in a way that has only just recently become possible,” Hirschfeld said.

Miranda Coleman may be contacted at mcoleman@themiamihurricane.com.

April 6, 2011

Reporters

Miranda Coleman

Contributing news writer


Around the Web
  • Miami Herald
  • UM News
  • HurricaneSports

It’s the play Miami Hurricanes fans will never forget — and Florida State fans are trying to forget. ...

Miami Hurricanes fans might recall their favorite college football players in past years dreaming of ...

The new quarterback is usually the ones fans gush over. For the University of Miami, last season it ...

Debate all you want, but University of Miami football coach Mark Richt made it clearer than ever Wed ...

Last year, when University of Miami tailback Mark Walton attended the Atlantic Coast Conference Foot ...

UM dining services team earns national recognition for special event catering. ...

From hammerheads to great whites, University of Miami researcher Neil Hammerschlag is a dedicated sp ...

An ACLU report authored by UM sociologists documents racial and ethnic disparities in Miami-Dade Cou ...

Following the summit between Trump and Putin, reaction from politicians, pundits and former intellig ...

A School of Communication associate professor played an important hand—an artistic one!—in World Cup ...

Miami senior Tyler Gauthier was named to the 2018 Fall Watch List for the Rimington Trophy presented ...

Miami junior wide receiver Ahmmon Richards was among those named to the watch list for the 2018 Bile ...

University of Miami junior running back Travis Homer was named a preseason candidate for the Doak Wa ...

Six former Canes competed on NBA Summer League teams, with three averaging at least 10 points per ga ...

Quick Hits gives University of Miami volleyball fans an opportunity to get to know the new student-a ...

TMH Twitter
About TMH

The Miami Hurricane is the student newspaper of the University of Miami in Coral Gables, Fla. The newspaper is edited and produced by undergraduate students at UM and is published weekly in print on Tuesdays during the regular academic year.