Dem Francize Boyz snap onto the charts

Just in the past few years alone, the sound of hip-hop has constantly evolved. When Lil’ Jon introduced the world to crunk music, its hard beats made you want to confront the dude in the club you had beef with. But just when crunk music decided to take a little breather, something else came in and stole the spotlight; one of the most simplistic, yet addictive sub-genres of hip-hop today. It is called snap music. You can literally hear the snapping of fingers in every song and while the music seems to be everywhere, it’s the dances, which were inspired by the music, that seem to get any party hype.

The Atlanta bred, So So Def/Virgin recording artists, Dem Franchize Boyz have been living well lately. With songs like “Oh I Think They Like Me” and “Lean Wit It, Rock Wit It,” they have been taking the charts by storm. Their debut album, On Top Of Our Game, has been certified gold and while backstage at the Chris Brown/Ne-Yo tour in Miami, the group had time to reflect on their success and talk about why snap music has become such a phenomenon in the States.

How are you guys handling the whole success of your group?

Parlae: We are just taking it one step at a time. You know? We ain’t rushing nothing. We are getting more and more famous, so we are just taking it one step at a time.

Lil’ Jon introduced listeners to crunk music and you all have helped take snap music from Atlanta to the rest of the world. What has the success of snap music done to your careers?

Parlae: We originated the whole thing and the thing about snap music, it’s not just the snap, it’s a whole vibe. It’s the rhythm of urban music. We turned that rhythm into snap music and we trying to keep it going. Ever since we been in the game, we’ve been trendsetters – since “White Tee,” everyone was rocking the white tees; “Lean Wit It, Rock Wit It” with the dancing. We expect people to follow. We the kings of the snap!

D4L – another group out of Atlanta – have claimed that they are the originators of snap music. They have taken shots at you in the press. What is your whole take on that?

All: Who are they?

Parlae: There’s a lot of up and coming artists. We don’t know too many of them. We just know a couple songs.

Pimpin: Where they at now though?

Talk about the Atlanta music scene. Atlanta is dominating the charts right now. What is it like to be a part of the Atlanta music community?

Pimpin: It’s like a big family down in ATL. Everybody is trying to get money, so whatever it takes to get money, they gone do it. And everybody is just humble, that’s why it’s easy to collaborate.

What do you say to the critics who don’t see the artistic value in your music?

Parlae: Well, what is music to them? If it’s not a form of music, then why are a lot of artists doing it right now that ain’t never did it before? So it has to be something. It’s new right now and it’s the hottest thing out right now.

Jermaine Dupri has had an influential role in the group’s success. What things have you learned from being under his wing?

Jizzal Man: He’s took our career to a whole other level. He’s a humble guy and we just appreciate that.

Parlae: Jermaine is helping us be entrepreneurs which is a phenomenon in and of itself. He’s also making us become better artists and better people because the stuff he does helps us become better all the way around.

What happens when snap music is no longer ‘hot’? What are you guys doing to ensure that you have longevity in the business?

Parlae: Well, we feel like we are going to be here anyway. It wasn’t the snap music that made us. Before we made it, ya’ll never heard of it and ya’ll were still vibing with us.

Jizzal Man: We got our independent labels going on – T.N.T. Entertainment. We got the new single with Brooke Valentine. We got a clothing line. We got our first artist – Young Nut who was on our “Lean Wit It, Rock Wit It” single.

Anything else you want to say to the readers?

Jizzal Man: The album [On Top Of Our Game] is in stores right now dropping like hotcakes. Be looking out for Young Nut. Definitely be looking out for Dem Franchize Boyz next project coming out real soon. Our last video off this album, “Freaky As You Want to Be” featuring Trey Songz, is coming real soon.

Parlae: We trying to see numbers like the Matrix. We just taking it over. DFB. So So Def baby!

Marcus Washington can be contacted at m.washington2@umiami.edu.

September 19, 2006


The Miami Hurricane

Student newspaper at the University of Miami

Around the Web
  • Miami Herald
  • UM News
  • HurricaneSports

It was just two and a half short months ago that the Miami Hurricanes walked off the field at Hard R ...

A six-pack of UM notes on a Friday: ▪ Four-star Oregon-based quarterback Michael Johnson Jr. told Ri ...

On the eve of her team’s NCAA Tournament opener, University of Miami coach Katie Meier took the oppo ...

The defeated and deflated Miami Hurricanes quietly packed up their bags and trudged out of their Ame ...

Even before Donte Ingram broke Miami’s heart and sent the Hurricanes home from the NCAA Tournament w ...

Keeping a 30-year tradition, graduate students organize a fun-filled Hurricane Challenge for youngst ...

From bringing communities together to understanding the impacts of urbanization on the groundwater s ...

Novelist Jennine Capó Crucet’s book talk on March 20 explores belonging, identity, and what it means ...

Musical theatre students spent quality time learning (and laughing) with Avenue Q co-creator Jeff Ma ...

The University of Miami takes concrete steps to become the hemispheric university as it builds a rel ...

Miami's offense shook off a slow start to the series, and the Hurricanes departed Durham Bulls ...

View some of the best pictures from the No. 31 Miami women's tennis team's 5-2 victory ove ...

The No. 31 Miami women's tennis team posted its seventh win in the past eight outings by toppin ...

The University of Miami men's tennis team was just a point away from its first true road victor ...

The University of Miami rowing team closed out its spring opener at the 2018 Oak Ridge Cardinal Invi ...

TMH Twitter Feed
About TMH

The Miami Hurricane is the student newspaper of the University of Miami in Coral Gables, Fla. The newspaper is edited and produced by undergraduate students at UM and is published weekly in print on Tuesdays during the regular academic year.